Contemporary Strategy Analysis: Text Only
By Robert M. Grant.
Description
About the book: contemporary strategy analysis: 7th edition content "the concept of strategy. Goals, values and performance. Industry analysis: the fundamentals. Further topics in industry and competitive analysis. Analyzing resources and capabilities. Developing resources and capabilities. Organization structure and management systems: the fundamentals of strategy implementation. The nature and sources of competitive advantage. Cost advantage. Differentiation advantage. Industry evolution and strategic change. Technology-based industries and the management of innovation. Competitive a...
ISBN(s)
8126542527, 9788126542529
