CIM Coursebook 02/03 Integrated Marketing Communications

By Chris Fill.

CIM Coursebook 02/03 Integrated Marketing Communications

Description

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK: * Written by the CIM Senior Examiner for the Integrated Marketing Communications module* CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly...

ISBN(s)

0750657081, 9780750657082

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