Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)
By Unknown Author.
Description
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. - from Amzon
ISBN(s)
0256141177, 9780256141177
