Business Environment in a Global Context
By Andrew Harrison.
Description
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).The text is packed with up-to-date case studies that demonstrate h...
ISBN(s)
019967258X, 9780199672585
