International Business: A Managerial Perspective (4th Edition)
By Unknown Author.
Description
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. ...
ISBN(s)
0131422634, 9780131422636
